tl;dr
Nothing really. We have now settled into a good rhythm. Ship some stuff daily, and sell some stuff daily. I wish I had new insights every month but turns out life is more mundane than that :)
![](https://cdn.prod.website-files.com/5ed0dc675974b414a3aa5b26/60be87ff96f53ae76edff137_Screenshot%202021-06-07%20at%203.56.13%20PM.png)
Customer Stories
1 logo churn
- CTO at Australian rideshare startup --> Completely ghost account. The manager stopped using us after 4 months, with no replies to our emails. I suspect they left the company. So we refunded the money and cancelled their subscription.
KPIs
- MRR --> $965 (+ $68)
- Active teams --> 61 (+26)
- Active users --> 1291 (+333)
- Free 30 day trial to paid conversion % --> 12.3%
- Churned paying teams this month --> 1
- NPS --> n/a
- Runway before we need to hit ramen profitability --> all done! We can now pay salaries for one of the founders (other is not full time yet)
Biggest wins
- Launched Kaapi for web. Anyone can use us now, no Slack needed
- Got featured on the Slack app store. The results are still trickling in (not very happy with them) so will report back how it went.
![](https://cdn.prod.website-files.com/5ed0dc675974b414a3aa5b26/60be8a3295fd5e40a4b35109_E1Gej-JVoAAMXVP.jpeg)
What’s not working well
Sales reachouts are very slow. More of a top of the funnel problem, not conversions. I just haven't had time to reach out to people. It's totally out of my comfort zone so I have been delaying it.
Plans for next month
- Improve the onboarding funnel
- Make it easier for employees to answer questions
- Reach out to every contact of mine on Linkedin
- Try cold reachouts on email & Linkedin etc